Q2 2026 13F · SEC CIK 1688774

GFI Investment Counsel Ltd.

Institutional asset managerFiled 2026-08-14 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $737.3M
Reported positions: 30
Holdings vs S&P 500, 3 yrs: —
Assets under management: $1.8B

GFI Investment Counsel Ltd. is an institutional asset manager that reported 30 positions worth $737.3M in its Q2 2026 13F, filed 2026-08-14. Its largest holdings were Hilton Worldwide Holdings Inc (HLT, 9.7%), Visa Inc Com Cl A (V, 8.8%), American Express Co Com (AXP, 8.4%).

GFI Investment Counsel Ltd. holdings all 30 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

GFI Investment Counsel Ltd. 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
HLTHilton Worldwide Holdings Inc	9.7%	10.3%	216,490	-12.9%	$71.5M
VVisa Inc Com Cl A	8.8%	8.0%	188,200	-3.1%	$64.6M
AXPAmerican Express Co Com	8.4%	7.9%	183,904	-3.1%	$62.2M
FERGFerguson Enterprises Inc	8.1%	8.4%	251,124	-4.5%	$59.6M
MSCIMSCI Inc	7.9%	8.0%	104,619	-4.0%	$58.6M
MCOMoodys Corp	7.2%	7.2%	117,879	-2.2%	$53.4M
AONAon PLC	7.2%	6.9%	160,005	+1.6%	$53.1M
MSFTMicrosoft Corp	7.0%	7.2%	137,975	-3.0%	$51.5M
SHWSherwin Williams Co Com	6.6%	6.3%	141,998	-2.0%	$48.9M
AMZNAmazon Com Inc Com	5.2%	4.7%	162,210	-2.5%	$38.7M
EFXEquifax Inc	4.9%	5.7%	226,926	-2.1%	$36.0M
OTISOtis Worldwide Corp	4.3%	6.2%	442,927	-24.3%	$31.7M
IBKRInteractive Brokers Group in	4.0%	New	339,184	—	$29.5M
VRSNVerisign Inc.	3.9%	1.5%	113,640	+161.4%	$28.6M
BAMBrookfield Asset Management	3.3%	3.4%	541,297	-2.4%	$24.2M
GOOGLAlphabet Inc	1.0%	0.4%	19,829	+92.5%	$7.1M
BILSPDR Brcy1-3 Ser	0.9%	1.0%	72,044	-6.1%	$6.6M
ROPRoper Technologies Inc Com	0.4%	6.2%	8,150	-93.6%	$2.8M
FSVFirstservice Corp New Sub Vtg	0.3%	0.3%	13,421	+0.0%	$1.9M
SPYSpdr S&p 500 ETF Tr	0.2%	New	1,723	—	$1.3M
IEFAIshares Core Msci Eafe ETF	0.2%	New	12,181	—	$1.2M
DKNGDraftkings Inc Cl A	0.1%	New	39,635	—	$1.0M
AAPLApple Inc	0.1%	0.2%	2,961	-41.6%	$857K
BRK-BBerkshire Hathaway Inc Del	0.1%	0.1%	1,289	-1.2%	$645K
IGIBIshares Tr	0.1%	0.1%	11,984	+0.0%	$637K
COSTCostco Whsl Corp New	0.0%	0.0%	324	+0.0%	$303K
TSLATesla Inc Com	0.0%	0.0%	628	+0.0%	$264K
BUZZVaneck ETF Trust	0.0%	New	6,320	—	$234K
GOOGAlphabet Inc	0.0%	New	641	—	$226K
RYRoyal Bank of Canada	0.0%	New	989	—	$204K

What GFI Investment Counsel Ltd. bought and sold in Q2 2026, against Q1 2026.

Share counts compared with the Q1 2026 13F; a split also changes share counts.

How the holdings did against the S&P 500.

1 year: -7.4% /yr; S&P 500 +20.1%
3 years: —
5 years: —

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$737.3M	30
Q1 2026	$731.5M	24
Q4 2025	$936.8M	26
Q3 2025	$960.1M	25
Q2 2025	$917.9M	21
Q1 2025	$859.8M	18
Q4 2024	$871.1M	20
Q3 2022	$576.5M	16
Q2 2022	$636.9M	19
Q1 2022	$762.2M	17
Q4 2021	$863.4M	17
Q3 2021	$776.0M	17

Questions about GFI Investment Counsel Ltd.'s portfolio

What stocks does GFI Investment Counsel Ltd. own?

GFI Investment Counsel Ltd.'s latest 13F, for Q2 2026 and filed Aug 14, 2026, lists 30 positions worth $737.3M. The largest are Hilton Worldwide Holdings Inc (HLT) at 9.7%, Visa Inc Com Cl A (V) at 8.8%, American Express Co Com (AXP) at 8.4%, Ferguson Enterprises Inc (FERG) at 8.1% and MSCI Inc (MSCI) at 7.9%.

What did GFI Investment Counsel Ltd. buy last quarter?

In Q2 2026, GFI Investment Counsel Ltd. added a new position in Interactive Brokers Group in (IBKR), a new position in Spdr S&p 500 ETF Tr (SPY), a new position in Ishares Core Msci Eafe ETF (IEFA), a new position in Draftkings Inc Cl A (DKNG), a new position in Vaneck ETF Trust (BUZZ), Verisign Inc. (VRSN) (+161.4% shares) and Alphabet Inc (GOOGL) (+92.5% shares), compared with its Q1 2026 filing.

What did GFI Investment Counsel Ltd. sell last quarter?

In Q2 2026, GFI Investment Counsel Ltd. sold all of Sprott Asset Management LP (PSLV), Roper Technologies Inc Com (ROP) (-93.6% shares), Apple Inc (AAPL) (-41.6% shares) and Otis Worldwide Corp (OTIS) (-24.3% shares), compared with its Q1 2026 filing.

When is GFI Investment Counsel Ltd.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. GFI Investment Counsel Ltd.'s filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does GFI Investment Counsel Ltd. manage?

GFI Investment Counsel Ltd. reported $1.8B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $737.3M.