Q2 2026 13F · SEC CIK 1891713

Herold Advisors, Inc.

Wealth managerFiled 2026-07-22 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $505.9M
Reported positions: 273
Top holdings a year, 3 yrs: +19.6%
Assets under management: $540.2M

Herold Advisors, Inc. is a wealth manager that reported 273 positions worth $505.9M in its Q2 2026 13F, filed 2026-07-22. Its largest holdings were Apple Inc (AAPL, 4.7%), Nvidia Corporation Com (NVDA, 4.5%), Microsoft Corp (MSFT, 2.8%). A portfolio copying its top holdings returned 19.6% a year over the last 3 years, against 20.4% for the S&P 500.

Herold Advisors, Inc. holdings largest 50 of 273 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Herold Advisors, Inc. 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
AAPLApple Inc	4.7%	4.7%	82,587	-1.6%	$23.9M
NVDANvidia Corporation Com	4.5%	4.4%	114,077	+0.3%	$22.8M
MSFTMicrosoft Corp	2.8%	3.0%	37,327	+1.9%	$13.9M
LLYLilly Eli & Co	2.5%	2.1%	10,550	+3.5%	$12.7M
DFUSDimensional ETF Trust	2.4%	2.1%	148,859	+12.7%	$12.2M
AVUSAvantis U.s. Equity ETF	2.1%	2.1%	81,375	-3.5%	$10.4M
AVLCAmerican Centy ETF Tr	1.9%	1.5%	108,644	+19.9%	$9.8M
JPMJpmorgan Chase & Co	1.9%	1.9%	29,211	+1.1%	$9.6M
GOOGLAlphabet Inc	1.8%	1.6%	25,060	+0.6%	$9.0M
XOMExxon Mobil Corp	1.8%	2.4%	65,431	+0.2%	$8.9M
ABBVAbbvie Inc	1.7%	1.7%	35,123	+0.1%	$8.8M
MAMastercard Inc.	1.6%	1.7%	15,902	+0.7%	$8.2M
WMTWalmart Inc	1.6%	1.9%	70,340	-0.2%	$8.0M
DFCFDimensional ETF Trust	1.6%	1.6%	188,195	+8.2%	$7.9M
AVIGAmerican Centy ETF Tr	1.5%	1.6%	188,219	+7.9%	$7.8M
VVisa Inc Com Cl A	1.5%	1.5%	22,213	-2.0%	$7.6M
APHAmphenol Corp	1.4%	1.1%	40,777	-0.0%	$7.2M
IGIBIshares Tr	1.2%	1.1%	109,570	+13.2%	$5.8M
QLCFlexshares Tr	1.1%	1.0%	64,695	+14.0%	$5.8M
IBMInternational Business Machs	1.1%	1.0%	19,748	+0.7%	$5.5M
IQDYFlexshares Tr	1.1%	0.9%	128,882	+13.6%	$5.5M
SKORFlexshares Tr	1.1%	1.0%	109,600	+11.7%	$5.3M
AMZNAmazon Com Inc Com	1.0%	1.0%	21,589	-0.6%	$5.2M
CVXChevron Corp New	1.0%	1.2%	29,727	+8.1%	$4.9M
DFIVDimensional ETF Trust	1.0%	0.9%	89,364	+11.5%	$4.8M
HDHome Depot Inc Com	0.9%	0.9%	13,017	+1.6%	$4.6M
QGRWWisdomtree U.s. Quality Growth Fund	0.9%	0.7%	67,404	+11.2%	$4.5M
TSLATesla Inc Com	0.9%	0.8%	10,280	+1.6%	$4.3M
METAMeta Platforms Inc Class A	0.8%	0.9%	7,259	+3.5%	$4.1M
MRKMerck & Co. Inc	0.8%	0.8%	31,620	-0.1%	$4.1M
AVDEAvantis International Equity ETF	0.8%	0.9%	44,832	-3.4%	$4.0M
AVUVAvantis US Small Cap Value ETF	0.8%	0.7%	31,860	+5.7%	$4.0M
VZVerizon Communications Inc Com	0.8%	1.0%	91,531	+6.0%	$3.9M
JNJJohnson & Johnson	0.8%	0.8%	15,267	-0.9%	$3.9M
AVLVAmerican Centy Tr ETF Avantis U S Large	0.7%	0.6%	41,231	+16.2%	$3.8M
JEPIJpmorgan Equity Premium Income ETF	0.7%	0.7%	62,700	+4.7%	$3.5M
JPSTJ P Morgan Exchange Traded Fd	0.7%	0.8%	67,880	-8.9%	$3.4M
PGProcter & Gamble Co Com	0.7%	0.7%	22,951	-1.9%	$3.4M
BIPBrookfield Infrastructure Pa	0.6%	0.7%	90,061	-4.4%	$3.3M
ETNEaton Corp PLC	0.6%	0.6%	7,649	-3.0%	$3.3M
BRK-BBerkshire Hathaway Inc Del	0.6%	0.6%	6,404	+4.2%	$3.2M
XLEState Street Energy Select Sector Spdr E	0.6%	0.8%	59,269	-0.5%	$3.1M
CBChubb Limited Com	0.6%	0.6%	9,020	+0.0%	$3.1M
AVGOBroadcom Inc	0.6%	—	7,946	—	$3.0M
DSTLETF Ser Solutions	0.6%	0.9%	49,321	-28.4%	$3.0M
JEPQJpmorgan Nasdaq Equity Premium Income Et	0.6%	—	47,728	—	$2.9M
GLWCorning Inc.	0.6%	—	11,415	—	$2.9M
DFAUDimensional US Core Equity Market ETF	0.6%	—	54,267	—	$2.8M
CGDVCapital Group Dividend Value ETF	0.5%	—	56,091	—	$2.8M
PSXPhillips 66	0.5%	0.6%	15,842	-1.7%	$2.7M

What Herold Advisors, Inc. bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +16.7% /yr; S&P 500 +20.1%
3 years: +19.6% /yr; S&P 500 +20.4%
5 years: +11.6% /yr; S&P 500 +11.2%

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$505.9M	273
Q1 2026	$455.3M	263
Q4 2025	$447.5M	247
Q3 2025	$431.5M	248
Q2 2025	$477.0M	311
Q1 2025	$455.4M	282
Q4 2024	$458.9M	275
Q3 2024	$460.5M	272
Q2 2024	$432.3M	263
Q1 2024	$413.4M	265
Q4 2023	$361.5M	244
Q3 2023	$328.7M	246

Questions about Herold Advisors, Inc.'s portfolio

What stocks does Herold Advisors, Inc. own?

Herold Advisors, Inc.'s latest 13F, for Q2 2026 and filed Jul 22, 2026, lists 273 positions worth $505.9M. The largest are Apple Inc (AAPL) at 4.7%, Nvidia Corporation Com (NVDA) at 4.5%, Microsoft Corp (MSFT) at 2.8%, Lilly Eli & Co (LLY) at 2.5% and Dimensional ETF Trust (DFUS) at 2.4%.

What did Herold Advisors, Inc. buy last quarter?

In Q2 2026, Herold Advisors, Inc. added American Centy ETF Tr (AVLC) (+19.9% shares), American Centy Tr ETF Avantis U S Large (AVLV) (+16.2% shares) and Flexshares Tr (QLC) (+14.0% shares), compared with its Q1 2026 filing.

What did Herold Advisors, Inc. sell last quarter?

In Q2 2026, Herold Advisors, Inc. cut from its top 50 Intuitive Surgical Inc (ISRG), cut from its top 50 At&t Inc Com (T), cut from its top 50 Spdr Gold Shares (GLD), cut from its top 50 WisdomTree US Quality Dividend Gr ETF To (DGRW), cut from its top 50 Costco Whsl Corp New (COST), ETF Ser Solutions (DSTL) (-28.4% shares) and J P Morgan Exchange Traded Fd (JPST) (-8.9% shares), compared with its Q1 2026 filing.

How has Herold Advisors, Inc.'s portfolio performed?

A portfolio copying Herold Advisors, Inc.'s 20 largest 13F holdings each quarter, from the day each filing was public, returned +19.6% a year over the last 3 years, against +20.4% for the S&P 500. Over 1 year: +16.7% against +20.1%. Over 5 years: +11.6% a year against +11.2%.

When is Herold Advisors, Inc.'s next 13F filing due?

13F filings are due 45 days after each quarter ends. Herold Advisors, Inc.'s filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Herold Advisors, Inc. manage?

Herold Advisors, Inc. reported $540.2M of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $505.9M.