Q2 2026 13F · SEC CIK 1310929

Willis Investment Counsel

Institutional asset managerFiled 2026-08-03 for Q2 2026. Open the filing ↗ · All SEC filings ↗

Reported 13F value: $2.1B
Reported positions: 125
Top holdings a year, 3 yrs: +7.5%
Assets under management: $4.2B

Willis Investment Counsel is an institutional asset manager that reported 125 positions worth $2.1B in its Q2 2026 13F, filed 2026-08-03. Its largest holdings were Cisco Sys Inc (CSCO, 5.0%), Johnson & Johnson (JNJ, 3.7%), Texas Instruments Inc (TXN, 3.4%). A portfolio copying its top holdings returned 7.5% a year over the last 3 years, against 18.8% for the S&P 500.

Willis Investment Counsel holdings largest 50 of 125 positions.

Weights are shares of the filer's total reported 13F value, compared with Q1 2026. Share changes may reflect splits; weight changes also reflect price moves. A 13F shows long US-listed positions only, up to 135 days after the fact.

Willis Investment Counsel 13F holdings
Stock	% of 13F value	Q1 2026	Shares	Share change	Reported value
CSCOCisco Sys Inc	5.0%	3.5%	884,202	+6.0%	$103.9M
JNJJohnson & Johnson	3.7%	3.9%	309,486	+6.9%	$78.6M
TXNTexas Instruments Inc	3.4%	2.8%	237,001	-11.1%	$70.6M
CATCaterpillar Inc Com	2.8%	1.9%	54,570	+9.8%	$58.1M
CBChubb Limited Com	2.6%	2.7%	162,875	+5.9%	$55.5M
LMTLockheed Martin Corp Com	2.3%	3.0%	96,275	+5.5%	$49.0M
PAYXPaychex Inc	2.2%	2.2%	467,688	+7.0%	$46.0M
MSFTMicrosoft Corp	2.2%	2.3%	121,147	+6.8%	$45.2M
PFEPfizer Inc	2.1%	2.6%	1,818,508	+5.9%	$43.8M
MRKMerck & Co. Inc	1.9%	2.1%	312,767	-0.3%	$40.2M
HDHome Depot Inc Com	1.9%	1.9%	112,868	+5.0%	$39.8M
AFLAflac Inc	1.8%	1.8%	324,544	+7.4%	$38.1M
FTNTFortinet Inc	1.7%	—	230,869	—	$35.5M
XOMExxon Mobil Corp	1.6%	—	246,874	—	$33.8M
HSYHershey Co.	1.6%	2.1%	190,740	+5.4%	$33.5M
GNRCGenerac Hldgs Inc	1.6%	1.6%	113,995	-21.6%	$33.4M
KEYSKeysight Technologies Inc Com	1.6%	1.2%	95,062	+17.4%	$33.3M
ADPAutomatic Data Processing Inc Com	1.6%	1.6%	148,056	-0.3%	$33.2M
ACNAccenture PLC Ireland Shs Class A	1.6%	2.1%	265,973	+36.5%	$33.1M
ETNEaton Corp PLC	1.6%	1.5%	76,973	-0.1%	$32.8M
PEPPepsico Inc	1.5%	1.9%	239,514	+4.6%	$32.4M
MDTMedtronic PLC	1.5%	1.9%	414,539	+5.7%	$32.4M
AAPLApple Inc	1.5%	1.5%	111,285	+2.0%	$32.2M
DGXQuest Diagnostics Inc	1.5%	1.6%	151,500	-0.2%	$32.1M
ABTAbbott Laboratories	1.5%	1.1%	345,349	+73.2%	$31.3M
PGProcter & Gamble Co Com	1.5%	1.7%	209,370	-0.2%	$30.7M
COPConocophillips	1.4%	1.9%	274,201	+6.5%	$28.5M
AEPAmerican Elec Pwr Co Inc	1.3%	1.5%	203,038	-0.2%	$27.8M
BHPBhp Billiton Limited	1.3%	1.3%	331,239	+5.2%	$27.6M
GWWWw Grainger Inc	1.3%	1.0%	20,102	+20.4%	$27.3M
VLOValero Energy Corp	1.3%	1.4%	104,300	-0.3%	$27.2M
SNYNFSanofi SA	1.2%	1.6%	602,300	-0.3%	$25.7M
JPMJpmorgan Chase & Co	1.2%	1.3%	77,798	-0.1%	$25.5M
DRIDarden Restaurants Inc Com	1.2%	1.3%	122,400	-0.2%	$25.2M
TSCOTractor Supply Co	1.1%	1.7%	759,707	+11.2%	$24.0M
MMM3m Co Com	1.1%	1.1%	146,840	+7.5%	$23.8M
VZVerizon Communications Inc Com	1.1%	1.5%	557,990	-0.3%	$23.6M
GDGeneral Dynamics Corp	1.1%	1.3%	66,500	-0.3%	$23.6M
AXPAmerican Express Co Com	1.1%	0.9%	67,676	+18.2%	$22.9M
MCDMcdonalds Corp Com	1.1%	1.4%	84,485	-0.4%	$22.8M
SHELShell PLC	1.1%	1.4%	292,008	+5.2%	$22.6M
AMATApplied Matls Inc	1.1%	—	31,135	—	$22.5M
CLXClorox Co Del	1.0%	1.3%	229,300	-0.3%	$21.9M
DEDeere & Co Com	1.0%	1.1%	34,200	-0.3%	$21.7M
LLYLilly Eli & Co	1.0%	—	18,017	—	$21.6M
ADBEAdobe Inc	1.0%	—	103,802	—	$21.3M
LHLabcorp Holdings Inc	1.0%	0.9%	75,319	+16.8%	$21.1M
TAt&t Inc Com	1.0%	1.6%	1,014,010	-0.2%	$21.0M
DUKDuke Energy	1.0%	1.1%	160,137	-0.1%	$20.3M
EMREmerson Elec Co Com	0.9%	1.0%	139,200	-0.3%	$19.9M

What Willis Investment Counsel bought and sold in Q2 2026, against Q1 2026.

New positions

Q1 2026's filing was too long to tell new positions apart.

Share counts compared with the Q1 2026 13F; a split also changes share counts. The latest filing lists more than 50 positions, so a position that left the top 50 may still be held.

How the holdings did against the S&P 500.

1 year: +17.0% /yr; S&P 500 +20.1%
3 years: +7.5% /yr; S&P 500 +18.8%
5 years: +1.9% /yr; S&P 500 +9.8%

A portfolio of the filer's 20 largest 13F positions, weighted by value and rebuilt each quarter on the day the filing became public. 13Fs show long US-listed positions only, so this is an estimate of the stock picks, not the fund's reported returns.

Reported 13F value by quarter.

13F value by quarter
Quarter	13F value	Positions
Q2 2026	$2.1B	125
Q1 2026	$1.8B	123
Q4 2025	$1.9B	130
Q3 2025	$1.8B	127
Q2 2025	$1.7B	118
Q1 2025	$1.5B	117
Q4 2024	$1.5B	116
Q3 2024	$1.5B	113
Q2 2024	$1.4B	107
Q1 2024	$1.5B	107
Q4 2023	$1.4B	113
Q3 2023	$1.3B	109

Questions about Willis Investment Counsel's portfolio

What stocks does Willis Investment Counsel own?

Willis Investment Counsel's latest 13F, for Q2 2026 and filed Aug 3, 2026, lists 125 positions worth $2.1B. The largest are Cisco Sys Inc (CSCO) at 5.0%, Johnson & Johnson (JNJ) at 3.7%, Texas Instruments Inc (TXN) at 3.4%, Caterpillar Inc Com (CAT) at 2.8% and Chubb Limited Com (CB) at 2.6%.

What did Willis Investment Counsel buy last quarter?

In Q2 2026, Willis Investment Counsel added Abbott Laboratories (ABT) (+73.2% shares), Accenture PLC Ireland Shs Class A (ACN) (+36.5% shares) and Ww Grainger Inc (GWW) (+20.4% shares), compared with its Q1 2026 filing.

What did Willis Investment Counsel sell last quarter?

In Q2 2026, Willis Investment Counsel cut from its top 50 Exxon Mobil Corp (XOM), cut from its top 50 Chevron Corp New (CVX), cut from its top 50 Lowes Cos Inc (LOW), cut from its top 50 Vanguard Small Cap Value ETF (VBR), cut from its top 50 Zoetis Inc (ZTS), Generac Hldgs Inc (GNRC) (-21.6% shares) and Texas Instruments Inc (TXN) (-11.1% shares), compared with its Q1 2026 filing.

How has Willis Investment Counsel's portfolio performed?

A portfolio copying Willis Investment Counsel's 20 largest 13F holdings each quarter, from the day each filing was public, returned +7.5% a year over the last 3 years, against +18.8% for the S&P 500. Over 1 year: +17.0% against +20.1%. Over 5 years: +1.9% a year against +9.8%.

When is Willis Investment Counsel's next 13F filing due?

13F filings are due 45 days after each quarter ends. Willis Investment Counsel's filing for the quarter ending Sep 30, 2026 is due by Nov 14, 2026; this page updates the day after it is published.

How much money does Willis Investment Counsel manage?

Willis Investment Counsel reported $4.2B of regulatory assets under management on its latest SEC Form ADV. Its 13F, which covers only US-listed stocks and options, totals $2.1B.