MAX · ISSUER CIK 1818383
MediaAlpha, Inc.
Between Jul 31, 2026 and Oct 28, 2026, 7 MediaAlpha, Inc. insiders reported $0.00 of open-market purchases and $6.3M of sales on SEC Form 4.
↗7 insiders filed
Original Form 4 filings from Jul 31, 2026 to Oct 28, 2026. 21 of 21 sales were reported under a 10b5-1 plan.
$0.00Insider buying
$6.3MInsider selling
−$6.3MNet open-market
Oct 28, 2026Latest filing
| Ticker | Insider | Type | Owned | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 28, 202621:16 | Oct 28, 2026from Oct 26, 2026 | MAX | Director | S · Sell10b5-1 | $11.78 | −30,103 | 784,526 | -4% | −$355K | ||
| Oct 21, 202621:41 | Oct 19, 2026 | MAX | Chief Revenue Officer | S · Sell10b5-1 | $11.39 | −12,000 | 239,303 | -5% | −$137K | ||
| Oct 21, 202621:40 | Oct 21, 2026from Oct 19, 2026 | MAX | Director | S · Sell10b5-1 | $11.57 | −27,639 | 791,800 | -3% | −$320K | ||
| Oct 19, 202617:32 | Oct 16, 2026 | MAX | Chief Technology Officer | S · Sell10b5-1 | $11.77 | −3,000 | 543,091 | -1% | −$35K | ||
| Oct 14, 202618:32 | Oct 14, 2026from Oct 12, 2026 | MAX | Director | S · Sell10b5-1 | $10.21 | −23,202 | 797,620 | -3% | −$237K | ||
| Oct 9, 202620:21 | Oct 9, 2026from Oct 8, 2026 | MAX | See Remarks, Director | S · Sell10b5-1 | $10.11 | −26,033 | 2,313,707 | -1% | −$263K | ||
| Oct 2, 202619:21 | Oct 1, 2026 | MAX | See Remarks | F · Tax | $9.57 | −1,088 | 254,781 | -0% | $10K | ||
| Oct 2, 202619:21 | Oct 1, 2026 | MAX | See Remarks | A · Grant | — | +24,250 | 255,869 | +10% | — | ||
| Sep 25, 202619:21 | Sep 25, 2026 | MAX | Chief Technology Officer | S · Sell10b5-1 | $9.40 | −3,000 | 546,091 | -1% | −$28K | ||
| Sep 23, 202619:51 | Sep 22, 2026from Sep 21, 2026 | MAX | Director | S · Sell10b5-1 | $10.66 | −15,468 | 800,821 | -2% | −$165K | ||
| Sep 16, 202618:36 | Sep 15, 2026 | MAX | Chief Revenue Officer | S · Sell10b5-1 | $11.49 | −13,000 | 251,303 | -5% | −$149K | ||
| Sep 16, 202618:36 | Sep 16, 2026from Sep 14, 2026 | MAX | Director | S · Sell10b5-1 | $11.59 | −28,871 | 802,955 | -3% | −$334K | ||
| Sep 10, 202619:33 | Sep 10, 2026from Sep 8, 2026 | MAX | Director | S · Sell10b5-1 | $11.59 | −27,639 | 809,502 | -3% | −$320K | ||
| Sep 9, 202618:22 | Sep 4, 2026 | MAX | Chief Technology Officer | S · Sell10b5-1Late 5d | $12.00 | −3,000 | 549,091 | -1% | −$36K | ||
| Sep 2, 202618:45 | Sep 1, 2026 | MAX | See Remarks, Director | S · Sell10b5-1 | $12.38 | −48,000 | 2,339,740 | -2% | −$594K | ||
| Sep 2, 202618:45 | Sep 2, 2026from Aug 31, 2026 | MAX | Director | S · Sell10b5-1 | $12.42 | −31,335 | 815,322 | -4% | −$389K | ||
| Aug 26, 202618:02 | Aug 26, 2026from Aug 24, 2026 | MAX | Director | S · Sell10b5-1 | $12.81 | −33,419 | 823,323 | -4% | −$428K | ||
| Aug 19, 202617:09 | Aug 19, 2026from Aug 17, 2026 | MAX | Director | S · Sell10b5-1 | $12.97 | −34,461 | 832,554 | -4% | −$447K | ||
| Aug 17, 202621:53 | Aug 15, 2026 | MAX | GENERAL COUNSEL AND SECRETARY | F · Tax | $13.17 | −14,182 | 577,582 | -2% | $187K | ||
| Aug 17, 202621:53 | Aug 15, 2026 | MAX | See Remarks | F · Tax | $13.17 | −24,209 | 1,080,127 | -2% | $319K | ||
| Aug 17, 202621:53 | Aug 17, 2026 | MAX | Chief Revenue Officer | S · Sell10b5-1 | $12.76 | −13,000 | 264,303 | -5% | −$166K | ||
| Aug 17, 202621:53 | Aug 15, 2026 | MAX | Chief Revenue Officer | M · Exercise10b5-1 | — | +9,775 | 277,303 | +4% | — | ||
| Aug 17, 202621:53 | Aug 14, 2026 | MAX | Chief Technology Officer | S · Sell10b5-1 | $13.55 | −12,000 | 541,985 | -2% | −$163K | ||
| Aug 17, 202621:53 | Aug 15, 2026 | MAX | Chief Technology Officer | M · Exercise10b5-1 | — | +10,106 | 552,091 | +2% | — | ||
| Aug 12, 202617:47 | Aug 12, 2026from Aug 10, 2026 | MAX | Director | S · Sell10b5-1 | $13.19 | −34,461 | 842,400 | -4% | −$455K | ||
| Aug 5, 202617:19 | Aug 5, 2026from Aug 3, 2026 | MAX | Director | S · Sell10b5-1 | $12.42 | −32,377 | 852,246 | -4% | −$402K | ||
| Aug 5, 202617:19 | Aug 3, 2026 | MAX | See Remarks, Director | S · Sell10b5-1 | $12.64 | −72,000 | 2,387,690 | -3% | −$910K |